Marketing communications in Ireland.
Series: (Irish Studies in Management)Publication details: Dublin: Oak Tree Press in association with Graduate School of Business, University College Dublin, 1995Description: xxxvi, 631p. 24cmISBN: 1860760066Subject(s): marketing | marketing communications | sales | personal selling | selling | teleselling | advertising | customer service | strategies | marketing strategies | market research | global marketing | Irish products | promotion | barriers to promotion | corporate identity | corporate image | case studies | ESB | ESB | direct marketing | social effects | advertising in Ireland | public service advertising | international marketing | media | media market | Irish media market | customers | IrelandDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | IPA Library OPEN-SHELF | 658.8 (Browse shelf (Opens below)) | 2 | Available | C031987 | ||
Book | IPA Library OPEN-SHELF | 658.8 (Browse shelf (Opens below)) | 4 | Available | C052751 |
Total holds: 0
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